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As a company

In 2026, the brand Sofia Donna Olivia was born. Not merely as a name, but as a continuation of everything Sofia has always been. It is her vision, her identity, and her signature in this world: timeless and enduring.

Today, Sofia works as a product developer, designer, producer, researcher, and CEO of her company:

Suomalaista Luksusta Oy
Sofia Donna Olivia.

Known from television

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At the heart of her work has always been the same force: the desire to create, develop, and build something meaningful, beautiful, and true to her own vision.

In food, this is reflected in an uncompromising principle: everything is built on 100% Finnish ingredients. Finnishness is not merely a choice, but the central focus of Sofia’s research and development.

Known also from television, Sofia has presented her work in which 100% Finnish ingredients are transformed into new and insightful interpretations of familiar traditions. One example is a pumpkin seed Tosca cake, where traditional foreign almond flakes have been replaced with pale Finnish pumpkin seeds.

Her work is founded on the idea that tradition can give rise to something new — and even better.

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From youth to adulthood

At the age of 16, Sofia found a deeper direction for her life. Despite warnings and doubt from others, she chose to enter working life directly instead of continuing her studies, and has since worked in a wide range of roles.

During these years, she has started her own family while also building her company with determination, step by step, for the past ten years.

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An Early Realisation

While serving on the student council in primary school, Sofia paused to reflect on herself and her future. At that time, she recognised something essential within herself: strong creativity, a drive for development, and an inner calling to build something of her own.

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Early childhood

Sofia Donna Olivia was born in 1998.

Even in early childhood, Sofia did not merely dream of creative things — she brought them to life. She became fascinated by arranging table settings, designed and created her own perfumes, arranged flower bouquets, founded a film club, and created her own magazines.

Creativity was not just an idea. It was a way of being.